Advertise - Other means
Since a large number of software patents (estimation: 90% of USPTO) have dubious quality, the value of patents has been declining, becoming a corrupted indicator
Other means to get value for investors
- Have a good product
- Have a good marketing strategy
- Earn money, be profitable
- Get into a strong position at standardization bodies (W3C)
- Have market recognition through Trademark http://www.uspto.gov/main/trademarks.htm